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1. 認識抖音平臺

1. Know the Tiktok platform

抖音作為全球領(lǐng)先的短視頻社交平臺，以其強大的社交屬性、高度的用戶粘性和內(nèi)容創(chuàng)新力，吸引了大量用戶，尤其是年輕一代。

As the world's leading short video social platform, Tiktok has attracted a large number of users, especially the younger generation, with its strong social attributes, high user stickiness and content innovation.

2. 用戶群體特征

2. User group characteristics

年齡結(jié)構(gòu)：抖音用戶主力軍集中在24歲以下，以95后乃至00后為主，構(gòu)成了極具活力與消費潛力的年輕市場。

Age structure: The main force of Tiktok users is concentrated under the age of 24, mainly among the post-95s and post-00s, forming a young market with great vitality and consumption potential.

地域分布：平臺用戶分布呈現(xiàn)出一定區(qū)域特色，如快手、火山在北方用戶中影響力較大，西瓜視頻則在南方市場占優(yōu)，抖音和波波等平臺則更具全國范圍內(nèi)的年輕化吸引力。

Geographical distribution: the distribution of platform users presents certain regional characteristics, such as Kwai and Volcano, which have a greater influence among users in the north, watermelon video, which is dominant in the southern market, and Tiktok and Bobo, which are more attractive to young people nationwide.

3. 賬號定位與內(nèi)容策略

3. Account positioning and content strategy

a. 明確內(nèi)容方向：根據(jù)自身特長或市場需求確定內(nèi)容主題，初期可嘗試多種風格，通過粉絲反饋、曝光量、完播率等關(guān)鍵指標驗證內(nèi)容可行性，逐步調(diào)整至最契合目標受眾的內(nèi)容方向。

a. Clear content direction: Determine the content theme based on one's own strengths or market demand. Initially, try various styles and verify the feasibility of the content through key indicators such as fan feedback, exposure, and completion rate. Gradually adjust to the content direction that best suits the target audience.

b. 拍攝形式多樣性：靈活運用真人出鏡、圖文展示、錄屏等多種形式，以滿足不同用戶群體的觀賞偏好。真人出鏡需注重角色設(shè)定、場景布置、劇本撰寫與表演；圖文內(nèi)容要求圖文并茂，設(shè)計美觀；錄屏則需確保畫面清晰、內(nèi)容連貫。

b. Diversity of shooting forms: Flexibly utilizing various forms such as live action, visual and textual displays, and screen recording to meet the viewing preferences of different user groups. Attention should be paid to character setting, scene arrangement, script writing, and performance when appearing on screen as a real person; The content of graphics and text should be accompanied by both graphics and text, and the design should be aesthetically pleasing; To record a screen, it is necessary to ensure that the image is clear and the content is coherent.