作者:admin 更新時(shí)間:2023-10-22 11:03:12
1.企業(yè)入駐后,首先需要通過服務(wù)商進(jìn)行官網(wǎng)認(rèn)證,其次就是添加店鋪商品(至少10個(gè)以上),同時(shí)將這10個(gè)商品添加到熱門商品里。根據(jù)中國(guó)材料網(wǎng)運(yùn)營(yíng)團(tuán)隊(duì)的長(zhǎng)期觀察來(lái)看,百度愛采購(gòu)會(huì)在企業(yè)開戶的一個(gè)月內(nèi)對(duì)其進(jìn)行額外的流量支持,積極利用這一個(gè)月的時(shí)間,可以助力企業(yè)在市場(chǎng)中搶占先機(jī)。
After entering the enterprise, the first step is to obtain official website authentication from the service provider, followed by adding at least 10 store products and adding these 10 products to the popular products. According to the long-term observation of the operation team of China Materials Network, Baidu Love Procurement will provide additional traffic support to the enterprise within one month of opening an account. Actively utilizing this month's time can help the enterprise seize the market opportunity.
2.店鋪運(yùn)營(yíng)的5個(gè)關(guān)鍵性要點(diǎn)為標(biāo)題、價(jià)格、參數(shù)、圖片和詳情頁(yè),要想獲取流量和曝光,做好這五點(diǎn)必不可少。對(duì)于這一點(diǎn),企業(yè)可以定期讓員工在愛采購(gòu)賣家版APP的【成長(zhǎng)中心】里學(xué)習(xí)一下,里面有很多精選的愛采購(gòu)運(yùn)營(yíng)指導(dǎo),方便各位企業(yè)主了解運(yùn)營(yíng)知識(shí)。
The five key points for store operation are title, price, parameters, images, and detail pages. To obtain traffic and exposure, it is essential to do these five points well. For this, companies can regularly encourage employees to learn in the "Growth Center" of the Love Procurement Seller Edition app, which has many selected Love Procurement operation guides for business owners to understand operational knowledge.
3.如果企業(yè)有專屬運(yùn)營(yíng)人員,可以通過以下幾點(diǎn)來(lái)增加店鋪商品的成交量。
3. If the enterprise has dedicated operating personnel, the following points can be used to increase the trading volume of store products.
(1)在條件允許的情況下, 讓員工每天梳理店鋪商品,可以特別關(guān)注一下同行情況,適當(dāng)修改或添加新的產(chǎn)品,以此來(lái)提高店鋪活躍度。
(1) If conditions permit, employees should review the store's products every day, pay special attention to their peers, and modify or add new products appropriately to increase store activity.
(2)每日保持愛采購(gòu)賣家版APP登錄,當(dāng)發(fā)現(xiàn)有客戶瀏覽產(chǎn)品信息時(shí),及時(shí)與客戶發(fā)起在線交流,了解客戶需求。
(2) Maintain daily login to the Love Procurement Seller Edition app, and promptly initiate online communication with customers when they discover that they are browsing product information to understand their needs.
(3)每天及時(shí)關(guān)注愛采購(gòu)賣家版APP【商機(jī)廣場(chǎng)】的兩條詢盤線索,這是愛采購(gòu)為企業(yè)提供的意向客戶,這個(gè)機(jī)會(huì)一定不能錯(cuò)過。
(3) Pay timely attention to two inquiry leads on the Love Procurement Seller Edition APP "Business Opportunities Square" every day. This is the intended customer that Love Procurement provides for the enterprise, and this opportunity must not be missed.
(4)如果客戶打電話進(jìn)行詢盤沒有接到電話的情況下,百度會(huì)通過短信提醒線索信息,企業(yè)需要盡早聯(lián)系報(bào)價(jià)。
(4) If a customer calls for an inquiry but does not receive a call, Baidu will remind them of the clue information through SMS, and the company needs to contact the quotation as soon as possible.
(5)對(duì)于愛采購(gòu)賣家版APP的在線問答需要及時(shí)回復(fù),并且信息越精準(zhǔn)細(xì)致越好,百度會(huì)選擇一些優(yōu)質(zhì)的回答在百度問答里通過匹配問題來(lái)幫助企業(yè)獲得更多的流量展現(xiàn)。
(5) For the online Q&A of the Love Procurement Seller Edition app, timely responses are required, and the more precise and detailed the information, the better. Baidu will choose some high-quality answers in Baidu Q&A to help enterprises obtain more traffic display by matching questions.
(6)隨時(shí)關(guān)注店鋪的流量變化,對(duì)于一些曝光量高但點(diǎn)擊量低的商品,需要通過改善主圖或添加視頻等工作來(lái)獲取點(diǎn)擊,而點(diǎn)擊量多但是沒有詢盤的商品就通過調(diào)整詳情頁(yè)來(lái)爭(zhēng)取到更多客戶從而產(chǎn)生詢盤。
(6) Pay attention to changes in store traffic at any time. For products with high exposure but low click through, it is necessary to improve the main image or add videos to obtain clicks. For products with high click through but no inquiries, adjust the details page to attract more customers and generate inquiries.
(7)賣家版APP的店鋪分是愛采購(gòu)對(duì)店鋪的衡量標(biāo)準(zhǔn),老板也可以將此作為對(duì)員工工作的衡量標(biāo)準(zhǔn)。
(7) The store classification of the seller version app is based on the measurement standard of Love Purchasing for the store, and bosses can also use this as a measurement standard for employee work.
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