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熱點(diǎn)內(nèi)容也要和自己的賬號(hào)的內(nèi)容定位相符合才行。抖音賬號(hào)定位之內(nèi)容定位。

Hot content should also match the content positioning of your own account. Content positioning of Tiktok account positioning.

我們?cè)撊绾尾錈狳c(diǎn)，如何做借勢(shì)營(yíng)銷？抖音中有哪些可以利用的工具？這篇文章給大家詳細(xì)分享這些內(nèi)容。

How should we seize the hot topics and do leverage marketing? What tools can be used in Tiktok? This article will share these contents in detail with everyone.

一、為什么要蹭熱點(diǎn)？

1、 Why bother with hot topics?

結(jié)合當(dāng)下的季節(jié)、節(jié)日、活動(dòng)，以及突發(fā)的新聞、事件、玩法制作內(nèi)容，更好吸引住觀眾的目光，從而形成更大的傳播效果。無需花費(fèi)很多的力氣，就能獲得免費(fèi)流量。蹭熱點(diǎn)本質(zhì)來說就是借勢(shì)營(yíng)銷。

Combining current seasons, festivals, events, and unexpected news, events, and gameplay to create content that better captures the audience's attention and creates a greater dissemination effect. You don't need to put in a lot of effort to get free traffic. Grasping hot topics essentially means leveraging marketing opportunities.

我們平時(shí)刷抖音的時(shí)候，抖音APP也有熱點(diǎn)榜單供我們選擇，讓我們及時(shí)了解熱點(diǎn)到底是什么。

When we usually use Tiktok, Tiktok APP also has a list of hot spots for us to choose from, so that we can timely understand what the hot spots are.

在蹭熱點(diǎn)之前，一定要了解當(dāng)下流行什么，也就是熱點(diǎn)，熱點(diǎn)可以是一些大事件、新技術(shù)，也可以是某一影視劇的走紅，想要蹭好熱點(diǎn)，就必須關(guān)注當(dāng)前的熱點(diǎn)新聞，及時(shí)掌握最新資訊，才能在第一時(shí)間蹭到熱點(diǎn)。

Before riding on a hot topic, it is important to understand what is currently popular, which can be major events, new technologies, or the popularity of a certain film or television series. To ride on a hot topic well, one must pay attention to the current hot news, timely grasp the latest information, and be able to ride on a hot topic at the first time.

抖音中熱點(diǎn)內(nèi)容有很明顯的三個(gè)特點(diǎn)：高知名度、高關(guān)注度、高時(shí)效度

The hot content in Tiktok has three obvious characteristics: high popularity, high attention and high time validity

二、如何蹭熱點(diǎn)？

2、 How to get caught up in hot topics?

蹭熱點(diǎn)要根據(jù)我們賬號(hào)的內(nèi)容定位去蹭，不是什么熱點(diǎn)都蹭的，我們蹭熱點(diǎn)的時(shí)候要注意，熱點(diǎn)分為兩種類型：可預(yù)見的熱點(diǎn)和不可預(yù)見的熱點(diǎn)。可預(yù)見的熱點(diǎn)包括：季節(jié)、節(jié)日、活動(dòng)等，不可預(yù)見的熱點(diǎn)包括新聞、事件、玩法等。

When browsing hot topics, we need to locate them based on the content of our account. We don't search for all kinds of hot topics. When browsing hot topics, we need to pay attention. There are two types of hot topics: foreseeable and unforeseeable. Foreseeable hotspots include seasons, festivals, events, etc. Unforeseeable hotspots include news, events, gameplay, etc.

1、可預(yù)見的熱點(diǎn)

1. Foreseeable hotspots

當(dāng)然我們除了營(yíng)銷日歷之外，也可以使用抖音創(chuàng)作者中心中的活動(dòng)日歷，也可以查看到每個(gè)月每周的活動(dòng)，我們可以參加活動(dòng)獲得流量支持。

Of course, in addition to the marketing calendar, we can also use the event calendar in the Tiktok Creator Center, and we can view the weekly activities every month. We can participate in activities to obtain traffic support.

蹭熱點(diǎn)要根據(jù)我們賬號(hào)的內(nèi)容定位去蹭，不是什么熱點(diǎn)都蹭的，我們蹭熱點(diǎn)的時(shí)候要注意，熱點(diǎn)分為兩種類型：可預(yù)見的熱點(diǎn)和不可預(yù)見的熱點(diǎn)。

When browsing hot topics, we need to locate them based on the content of our account. We don't search for all kinds of hot topics. When browsing hot topics, we need to pay attention. There are two types of hot topics: foreseeable and unforeseeable.

除了上面的工具之外，我們還可以使用抖音熱點(diǎn)寶工具查看可預(yù)見的熱點(diǎn)。

In addition to the above tools, we can also use the Tiktok Hotspot Tool to view the foreseeable hotspots.

抖音APP里面搜索抖音熱點(diǎn)寶，點(diǎn)擊進(jìn)入熱點(diǎn)寶，然后選擇活動(dòng)，點(diǎn)擊適合自己賬號(hào)定位的活動(dòng)，參與投稿，直接就會(huì)有熱門活動(dòng)的話題。

Search Tiktok APP for Tiktok hot spots, click to enter the hot spots, select activities, click activities suitable for your account positioning, participate in the submission, and there will be topics of hot activities directly.

2、不可預(yù)見的熱點(diǎn)

2. Unforeseeable hotspots

不可預(yù)見的熱點(diǎn)就是有一些熱點(diǎn)我們根本無法預(yù)見，但是隨時(shí)有可能發(fā)生的熱點(diǎn)，這類熱點(diǎn)可能是新聞、事件以及熱門玩法

Unforeseeable hotspots refer to some hotspots that we cannot foresee at all, but may occur at any time. These hotspots may include news, events, and popular gameplay

可以選擇適合我們賬號(hào)內(nèi)容定位的熱點(diǎn)來蹭。

You can choose the hotspots that are suitable for our account's content positioning to explore.

同樣，我們?cè)跓狳c(diǎn)寶中選擇挑戰(zhàn)榜。

Similarly, we choose the challenge list in the hot topics.

最后我們發(fā)布作品的時(shí)候，可以選擇相關(guān)的熱點(diǎn)。

Finally, when we publish our work, we can choose relevant hot topics.

同樣我們也可以在抖音APP中的抖音熱點(diǎn)寶選擇適合自己賬號(hào)內(nèi)容定位的熱點(diǎn)。

Similarly, we can also select hot spots suitable for our account content positioning in Tiktok APP's Tiktok Hotspot.